- 55 casino sized cards
- 104 personality traits
- 3 differentiation cards with instructions
Hacking your brand personality with these cards makes for a stimulating exercise. For organisations that find it difficult to describe their personality, this hack gets them talking, debating, and agreeing on more than just the abstract. This little hack will identify and help define who your brand is.
Sort the cards into three categories of Not Applicable, Our competition is, and You want to be. Then follow the instructions to narrow them down to 6 or less. With the hack "algorithm" you'll be able to cull and prioritise traits fast creating a focused persona without frills.